jbfcreative
Interactive Design Milestones | eCommerce | Crocs, Inc. & Partner Brands
June 2008 - June 2009
June 2008 - State of Crocs.com at time of hire. June 2008 - Non-segmented Navigation forced consumers to through 100's of products to find a selection June 2008 - A flashbased detail product page made updating the last touchpoint impossible. June 2008 - No functional analytics, inventory system, merchandising or promotion schedule. June 2008 - Eblast template towered over three times the standard viewing window June 2008 - No brand guidlines or creative oversight from leadership 8 9 10 11 12 13 14 August 2008 - First Stage Comps For Store Redesign Begin 16 17 August 2008 - Approval for new taxonomy leads to budget increase for eCommerce 19 September 2008 - Team grows by one hire - A much needed developer arrives! 21 September 2008 - Beta build for new segmented store front begins September 2008 - QA reassessed for urgency to increase sales. New site rolls out with a live beta. October 2008 - Team grows by three - New management arrives from CP+B Interactive. 25 October 2008 - New navigation feature opens conversion rate by an astounding 7% lift - sales increase by 40%! 27 November 2008 - Revenue Goals lifted due to increase in sales. Output triples with 3 promotion eblasts a week. November 2008 - Holiday Push Begins November 2008 - Cyber Monday 31 32 33 34 35 36 37 December 2008 - Black Friday 39 40 January 2009 - Introduction of End Of Life Sales Discount 42 Jan-February 09 - 1st ever Mammoth Bogo Sale 44 45 March 2009 - Spring Arrivals are introduced 47 March 2009 - Marketing Creative Not Showing Well In Online Context 49 50 51 52 53 April 2009 - Prepair Microsite Lauch 55 56 57 April 2009 - Demandware Design adopting its own look for online media 59 60 61 62 63 April 2009 - Ocean Minded Site Redesign Launch April 2009 - Adopting new taxonomy introduced during crocs 1.5 redevdesign May 2009 May 2009 - Internal Corporate Beta and QA June 2009 - Loyalty Patrons participate in public beta test. June 2009 - Public Beta Launch for final QA July 2009 - New eCommerce Official Site Launch 71 72 73 74 75 76 77 78 79 80

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